Social Power

SocialPower Advisors

guiding business leaders and innovators

to understand and act on

the business and economic impact of social networks

SocialPower Advisors brings four decades of business vision and leadership to their strategic services

Ellen Petry Leanse

Ellen Leanse has built her career on creating customer loyalty for technology, consumer and membership enterprises.

During her ten years at Apple, Ellen championed product localization in Apple’s global markets, and—as Apple’s first User Evangelist—pioneered the company’s outreach to customer, enthusiast, and consultant communities.

Her work since then has helped technology and consumer companies including Oracle, MCI, Samsung, HP and a range of venture-backed startups mobilize their best customers as advocates, viral marketers, and ambassadors of brand value. Constantly innovating to build customer loyalty and retention, she has guided numerous membership organizations, including user associations and social networks, in setting and achieving objectives for growth.

Sajjad Jaffer

Sajjad has held product management and business development roles across the entire technology stack. He started in the Office Marketing team at Microsoft followed by stints in the internet infrastructure space at Akamai Technologies and in enterprise apps at Trilogy Software. Most recently, Sajjad was Head of Marketing for Infosys Technologies, the inspiration for Tom Friedman’s best seller “The World is Flat.”

Sajjad has presented at SD Forum, The Wharton School, and The Electronics Supply Chain Association on topics ranging from The Future of Search and Web 2.0 to transforming High Tech companies in a Flat World. Sajjad holds an MBA from The Wharton School and a BA in Computer Science, Government and Economics from Bowdoin College.